Marketing Services Procurement - Overview

Optimizing Marketing Spend

The initial step in optimizing your marketing spend involves a diagnostic analysis of your current agencies, service arrangements, fees, and fit-for-purpose capability assessment. We create a baseline view of your existing costs and evaluate them against benchmark rates. From this analysis, we develop an assessment of value creation opportunities and initiatives. The end result is an enhanced value from existing relationships and addressing gaps in service delivery and skill sets.

Agency Search, Pitch Management, Remuneration Modeling, and Negotiating Agency Fees

Navigating the selection of the right mix of agency partnerships is a challenging process, and we have extensive experience in guiding marketing teams through it. Whether it's creative, media, print, customer relationship management (CRM), website development, digital marketing stack, social, content marketing, mobile, public relations (PR), experiential marketing, shopper marketing, promotions, or research, we understand the nuances of each area and how to integrate them effectively.

Value Creation in Media Buying

We offer benchmarking guidance and subject matter expertise to enhance the value derived from your media spending. This could entail collaborating on negotiations with media vendors regarding rates and conducting spot audits

Designing Agency Service, Operating, and Process Models

We work with you to optimize the scope of work for each agency you partner with, ensuring it aligns with their fit-for-purpose capabilities. Additionally, we assist in establishing a best-practice agency village. Through the design of operating and engagement models, as well as streamlined end-to-end marketing value chain processes, we can help create the ideal internal marketing services and content delivery team.

Optimizing Agency Performance and Value Creation

We evaluate your existing service provider relationships and leverage our benchmarking data to guide direct negotiations with incumbents.

Agency Performance Evaluations

To ensure alignment between your marketing team's performance and cost structure with business objectives while maintaining competitiveness, we leverage our extensive experience working with diverse agencies and marketing teams. Our services encompass benchmarking for agency labor and production costs. We implement a tailored agency value and performance management system to facilitate continuous improvement, offering tools like 360° surveys, workshops, KPI development, and performance-based remuneration design. Furthermore, we provide support for compliance audits in accordance with agreed-upon rates and contracts.

In the rapidly evolving landscape of technology and the ever-expanding ways to connect with customers, marketing professionals must continuously enhance their ability to maximize the return on their marketing investments in order to achieve business objectives. This necessitates a broader skillset beyond the day-to-day management of teams, budgets, campaign effectiveness, and strategic messaging. Our offerings encompass:

• Attaining a competitive edge and optimizing returns on marketing investments.
• Crafting optimal organizational structures and processes, adhering to best practices, to extract peak performance from both internal resources and external service providers.
• Ensuring competitive pricing, service quality, and transparent value delivery from media buying agencies, creative agencies, digital services, production, printing, and other service providers engaged in delivering marketing initiatives.
• Securing and implementing marketing technologies tailored to specific needs to enhance operational efficiencies.
• Identifying and procuring the most suitable, top-performing, and cost-effective agencies and suppliers to align with business requirements in a dynamically changing and complex marketplace.

Visit our Procurement Services page